Decide on your goals for the shoot.   One of the questions I always ask clients before a session is, “Imagine someone is seeing your image for the first time.  What are three adjectives you’d hope they would use in describing you?”  From that, I always get a range of answers, often including things like “approachable, trustworthy, […]

In a  business world that is increasingly centered around the internet, consumers have a whole lot more options than ever before.  Geography used to be the biggest factor in whether or not your business is chosen over the other guys.  That’s not always the case anymore.  It’s more important than ever to have a great […]

Shreya is an attorney here in Seattle, co-founder of Layroots, a team of lawyers who classify themselves as “Lawyer-Humans”.  Their m.o. is that they treat clients like people, and not like case files.  I love this so hard.  Having gotten to know Shreya a little bit, I can tell you how well this title of lawyer-human […]