There are a lot of businesses out there who want to showcase what it is they do–the quality of their work, the caliber of their equipment, the high level of their employees–and be able to tell their prospective clients a story about it all. To give them the visuals for that story, I offer what I call ‘professional lifestyle’ shoots. For these shoots, I come to the job site to spend 2-3 hours as a fly on the wall–looking around for interesting angles and composing images that will put their company in the very best light (pun intended!). Clients WANT to connect with the people they’re working with, and especially when those people will be in their home, like many contractors are. They don’t want to see stock photos, and believe me, it’s easy for anyone to tell when they’re looking at stock imagery. Having photos of your team doing the work on a real job site not only puts clients at ease about who they’ll be hiring, but it also tells them that you’re the kind of company that is successful enough to hire your own photographer. And of course, I do save some time for posed portraits of the crew.
Here are a few of my favorite images from a professional lifestyle shoot with Coast to Coast Painting, who happen to be incredible at their work. Amazing attention to detail, great to work with, and they run a very tight ship.
If this sounds like it would be something your business would benefit from, don’t hesitate to reach out for a quote! firstname.lastname@example.org